From AI readiness to measurable advantage

Move AI from possibility to performance.

PX Consulting helps organizations turn AI readiness into measurable advantage — building the culture to adopt it, improving the work you already do, and sharpening what sets you apart.

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20+ YRS LEADERSHIP·ENTERPRISE AI TRANSFORMATION·PILOT BEFORE SCALE
What we do

Three pillars, one clear model.

We connect culture, continuous improvement, and competitive advantage — then move you from ideas to validated action. Start where it matters most.

What it delivers

Build the mindset, literacy, and environment for AI to actually stick.

FOCUS The foundation everything else builds on
Explore this service
AI literacy

Give teams a working grasp of what AI can and can't do — and how to use it well.

Responsible use

Lightweight governance so people adopt AI with confidence, not fear.

Ways of working

Make AI part of how the business runs, not a side experiment.

Change readiness

Prepare people and process before the tools ever land.

How we work

From readiness to measurable advantage.

We move organizations from readiness to action through a disciplined approach — identify the highest-value AI opportunities, validate them with targeted pilots, measure against clear KPIs, then decide whether to scale, pivot, or kill. Augmentation over slideware, always.

Our method

From readiness to action — a disciplined loop.

01
Identify

Find the highest-value AI opportunities across culture, operations, and advantage.

02
Pilot

Design targeted pilots that validate the assumptions before you commit.

03
Measure

Track outcomes against clear KPIs — no vanity metrics, no guesswork.

04
Decide

Scale what works, pivot what's close, and kill what isn't — honestly.

What makes us different
01
Augmentation, not strategy decks

We make your people and processes measurably better with AI — we don't hand you a strategy and walk away.

02
One clear model

We connect people, process, and advantage into a single coherent approach — not scattered tools.

03
Ideas to validated action

We move you from possibility to proof — targeted pilots, clear KPIs, and real decisions.

From the founder
"After twenty years leading businesses and enterprise AI transformations, I started PX to work where competitive strategy meets AI adoption — and turn that into practical value, not slideware."
Pedro MerizaldeFOUNDER, PX CONSULTING
20+ yrs
of business leadership and enterprise AI transformation
Weeks
to a working pilot — not a quarters-long roadmap
KPIs
every pilot measured against clear success criteria
FAQ

Common Questions

What does working with PX Consulting actually look like?

We start with a structured readiness assessment — usually 2 weeks — to understand your operations, your team's current AI maturity, and where automation will have the fastest impact. From there we design a pilot program targeting one high-value workflow, run it with your team, measure results, and build the playbook to scale it across the organization.

How long does a typical engagement take?

Our pilots run 6–12 weeks from kick-off to results. Full-scale implementations vary by scope, but most clients see measurable productivity gains within the first 90 days.

We're not a tech company. Does AI apply to us?

That's exactly who we work with. Our clients are mid-market companies in professional services, retail, and consumer goods — not technology companies. The AI tools we deploy work on top of the systems you already use.

What size companies do you typically work with?

We work with companies generating $10M–$50M in annual revenue. At this stage, you have enough operational complexity for AI to create real leverage, but you're moving fast enough that the right framework can change your trajectory in months, not years.

What does it cost?

Engagements are scoped and priced based on the number of workflows being addressed and team size. Discovery calls are free — we'll give you a clear picture of scope and investment before you commit to anything.

How is PX Consulting different from larger consulting firms?

Large firms sell strategy decks. We build and deploy the actual systems, train your team to run them, and stay accountable to measurable outcomes. We don't hand off a report and leave.

Do we need to hire AI staff internally to make this work?

No. Our frameworks are designed to be operated by the team you already have. Capability building for your people is part of the engagement — not an optional add-on.

How do we get started?

Book a 30-minute discovery call. We'll learn about your business, identify 2–3 workflows where AI could have immediate impact, and tell you honestly whether we're the right fit.

Start a conversation

Tell us where you are stuck.

No pitch, no pressure. A 30-minute call to understand your operation and whether a focused AI pilot makes sense.

✓Pick a slot — instant confirmation, calendar invite on the way
✓30 minutes to understand your operation — no pitch
✓A short intake follows so we arrive already up to speed
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About us

We help mid-size companies grow smarter — not just harder.

At PX Consulting, we believe the biggest competitive advantage available to businesses today isn't capital or headcount. It's how intelligently their teams work. That's why we build and deploy repeatable, scalable AI frameworks designed to push mid-size organizations further along their productivity frontier — without the chaos of trial-and-error AI adoption.

We don't sell tools. We implement transformation. Our frameworks are built to stick: embedded into your team's daily workflows, tailored to your business context, and designed to deliver measurable results from day one.

Our leadership
Pedro Merizalde
Founder

Pedro brings 20+ years of senior leadership experience across some of Latin America's most demanding commercial environments — Procter & Gamble, Danone, Diageo, and Alquería, where as CMO he helped turn the brand into one of Colombia's most admired companies while driving +25% EBITDA growth.

What sets Pedro apart is a rare combination: deep operational credibility and a genuine passion for what AI makes possible. As Director of Innovation for Diageo's LATAM region — spanning 35+ countries — he built the muscle for architecting complex multi-market strategies and getting them executed on the ground. That same discipline now drives every engagement at PX Consulting.

Pedro holds executive education credentials from MIT (Agentic AI), Kellogg School of Management, and UC Berkeley Haas. He's not just advising on AI — he's trained at the frontier of it.

His conviction is simple: the companies that will win the next decade aren't the ones with the biggest AI budgets. They're the ones that empower every person on their team to work at a higher level.

Tomas Merizalde
Growth & Partnerships

Tomas has spent his career doing one thing exceptionally well: building the commercial infrastructure that lets organizations grow with intention. With a BBA from Boston University's Questrom School of Business and a track record that spans Remote Hub, Forever 21 (Director of Retail Operations LATAM), Adidas Group, and Reebok, he's navigated complex multi-country operations across Latin America and knows what it takes to scale.

At Remote Hub, Tomas led business development initiatives that generated 25% average annual revenue growth over four consecutive years while doubling average client rates and landing a strategic partnership with INTUIT as their regional QuickBooks Online expert.

At PX Consulting, Tomas drives growth strategy and partnerships, ensuring that the right clients find us and that our frameworks reach the organizations that need them most.

Why PX Consulting

Most consulting firms hand you a strategy deck and leave. We don't.

We design frameworks built for repeatability, meaning the value we create doesn't walk out the door when the engagement ends. Your team keeps the capability, the habits, and the results. If you're a mid-size company ready to move from experimenting with AI to actually operationalizing it, we'd love to talk.

Book a 30-min call →